As Senior Director of Global Sustainability at Trip.com Group, Jane McFadzean is at the forefront of driving sustainable practices across the company’s extensive service offerings, from flights and hotels to car rentals and trains. With a deep commitment to integrating sustainability into every aspect of the business, Jane has spearheaded initiatives that make eco-friendly travel options easily accessible to customers.
Trip.com Group’s global approach to sustainability includes certified sustainable hotel labels, prioritizing lower-carbon travel options, and creating features that empower travelers to make more informed choices. Under Jane’s leadership, the company aims to achieve carbon neutrality by 2050, with a focus on reducing emissions across its entire supply chain.
Through innovative features like quantified CO2 emission data for various transport modes, Jane’s team is helping customers actively reduce their carbon footprints, making sustainability not only visible but also practical at scale.
Jane’s efforts extend beyond environmental sustainability, incorporating social initiatives like the Rural Revitalization program, which strengthens local communities while promoting responsible tourism. Her work exemplifies Trip.com Group’s commitment to delivering a sustainable future for both travelers and the planet.
As Senior Director of Global Sustainability, how do you strategize to integrate comprehensive sustainability practices across Trip.com Group’s diverse service offerings, from flights and hotels to car rentals and trains, ensuring a consistent global approach?
At Trip.com Group, we build sustainability into the design of our products from the outset, whether that’s flights, hotels, car hire or rail. We’ve rolled out certified sustainable hotel labels, put lower-carbon travel options front and centre, and developed features that make it easier for customers to choose more eco-friendly journeys. We also have sustainability leads embedded in each business line and regional market to make sure our approach is joined up and aligned with our carbon neutrality roadmap and global standards. This gives us a consistent framework while allowing flexibility to meet the needs of travellers and partners in over 200 countries and regions.
The new feature providing quantified CO2 emission data for various transport modes is a significant step. Could you elaborate on the development process and the anticipated impact this feature will have on empowering travelers to make more sustainable booking choices within the Trip.com ecosystem?
Introducing quantified CO₂ data across different modes of transport was a major cross-team effort, bringing together our sustainability specialists alongside our flights, rail and product engineering teams. We used internationally recognised methodologies, aligned with Travalyst and GSTC standards, to calculate and display emissions directly within the booking journey itself. We expect it to help travellers make more informed, lower-emission choices and see it as an important step in making sustainability both visible and practical at scale.
Trip.com Group has set an ambitious goal to achieve carbon neutrality by 2050, including comprehensive Scope 3 emissions. What are the key milestones and technological advancements Trip.com Group anticipates relying on to reach this target, particularly concerning indirect emissions from your vast network of partners?
Our 2050 carbon neutrality goal covers Scope 1, 2 and 3 emissions, with a strong focus on working closely with partners and increasing digital transparency. In the near term, our priorities include scaling renewable energy use across operations — we’ve already reached 42.6% green electricity in our leased data centres — and expanding solar generation, which hit 457 MWh in 2024. For Scope 3, we’re investing in digital tools to map and influence supply chain emissions, supported by our Supplier Code of Conduct and modelling partnerships. Longer term, we see advanced data reporting and route optimisation technology playing a critical role in helping us and our partners reduce indirect emissions across the ecosystem.
In an increasingly competitive online travel market, how does Trip.com Group’s commitment to sustainability, particularly through initiatives like generating cleaner energy at your headquarters and promoting more sustainable bookings, serve as a unique differentiator and value proposition for your global customer base?
Sustainability is becoming a key factor in building trust and loyalty, especially among Gen Z and millennial travellers. Our approach goes beyond words: in 2024 alone, we integrated over 100 million bookings with enhanced sustainability features and continued to generate clean energy through on-site solar at our headquarters. Features such as our carbon emissions calculator, GSTC-aligned hotel filters and rail-first transport options make choosing more eco-friendly travel options straightforward and seamless. In a crowded online travel market, this helps position Trip.com Group not just as a platform of choice, but as a partner with purpose — delivering value to customers, destinations and the wider environment.
